Case Study: Extending the Power of Hakkasan’s Intimate
Customer Experience
Leveraging MarTech to cultivate rich digital experiences for guests
Opportunity
Hakkasan cultivated a personalized and intimate brand experience for guests: being the global leader in luxury nightlife experiences. The luxury nightclub wanted to extend their rich in-person experiences and deliver remarkable value to guests through digital experiences.
Solution
Solomon Solution enabled a new level of customization with a Marketo and SFDC implementation. With a customer-centric approach to marketing, our team designed marketing experiences to elicit trust and admiration with Hakkasan’s guests.
Outcome
New MarTech capabilities allowed Hakkasan to capture accurate data and create a closed-loop technology system. The technology integrations, coupled with strategic planning enabled them to deliver value to guests and ensure revenue-defined results.
“Solomon’s phased approach allowed for Hakkasan to develop our Marketing Automation and CRM solutions quickly and efficiently. Their use of Agile Project Management made working with them simple.”
– Ryan Porter, Executive Director of Technology, Hakkasan Group
Opportunity
As a renowned luxury nightclub brand, Hakkasan created rich and personalized experiences for its guests. With an interest to extend relationships with customers beyond their visits in person, the client wanted to leverage digital marketing in a way that was authentic to their brand. They had to ensure any digital extension of the brand matched guests’ expectations from what they experienced in person.
Solution
Solomon believes that creating experiences for customers rather than transactions cultivates long-term customer loyalty. Our team of MarTech experts helped the client achieve this by implementing and syncing Marketo and SFDC. By leveraging these MarTech tools, the client was equipped to scale all digital operations and was empowered to treated guests as well online, as in person.
Outcome
The MarTech solutions that were implemented for Hakkasan allowed their team to capture accurate data and sync the data across their platforms. Hakkasan was equipped to deliver remarkable value to guests through digital platforms and saw revenue-defined results as an outcome from the seamless technology integrations, coupled with strategic planning.
