Extend the power of Marketo with a user-friendly interface while maintaining your brand and workflow. ScaleMX™ provides a simple, intuitive experience that allows users to build Marketo campaigns quickly and efficiently with minimal training and most important – no Marketo access! This saves precious time and provides autonomy to your extended marketing teams.
ScaleMX provides the right amount of governance and flexibility at the right level so that your teams can work faster and more efficiently.
MOPS TEAM BUILDS TEMPLATES + SET CAMPAIGNS IN MARKETO
MOPS TEAM ASSIGNS PERMISSIONS
MARKETERS BUILD, EDIT, TEST & APPROVE EMAILS
CUSTOMERS GET FAST, RELEVANT CAMPAIGNS
Easily make updates to your campaign assets in real-time within the ScaleMX editor interface
Quickly and easily create new campaigns based on user access level on what program and campaign types they are authorized to create
Quickly view the status of your campaign assets without review cycles
Update the description, subject lines, from email, name and reply email address
Determine how much control the users have for approving and executing programs
Only allows users to make changes to the key elements of the assets (emails and landing pages) that you have pre-defined
ScaleMX can provide the right solution for your campaigns and for your extended marketing teams, take a look at a few examples:
Lenny is a Field Marketer
As a field marketing manager, Lenny supports and builds marketing programs for his assigned region. His responsibilities include development and execution of key marketing programs with channel partners and the sales organization. He is limited in executing the number of campaigns and has to submit requests several weeks in advance for the MOPs team to build and launch.
RESULT: Providing the ability for Lenny to execute marketing programs for his assigned region has increased the number of campaigns, new leads, and increased funnel for the sales team. No more delays and waiting in a marketing queue.
Jeff is a Product Marketing Manager
Jeff wants and needs to provide ongoing product updates and communication to the customers who use their product. Especially for product updates, this communication needs to happen more quickly than the MOPs team sprint cycles.
RESULT: Jeff now is able to build and send out critical updates and ongoing communications easily using the pre-defined templates and branding, without worry about design, sprint cycles or available MOPs resources.
Chelsea is the Marketing Director for a Channel Partner/Reseller
As a channel partner benefit/level, the partner team will send out communications or assist in promoting an event for and with the partner. Many times, these activities are requests and do not fit in the current marketing cycles and reviews of the company. Chelsea is willing to use the templates, designs provided by the company; but has to submit in-take forms well in advance.
RESULT: By providing access to ScaleMX and defined partner marketing campaigns, Chelsea can easily build and execute programs quickly while maintaining the company’s co-branding requirements with partners. This builds a larger awareness and presence for both the partner and the company, resulting in increased leads and sales.
Scale up your marketing execution and free up your MOPs team from the mundane and working on your strategic initiatives.
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