Solomon’s Engagement Framework
Marketing’s goal is to drive revenue for the company. We’re dreamers and realists at Solomon. We believe that relationships are absolutely more profitable than transactions. Relationship marketing is big picture strategy while transactional marketing is grounded in short sighted goals tied to micro-lifts.
The people who have committed to your brand are one of your most powerful “marketing channels”. Solomon’s Engagement Framework captures the entire customer journey; from “hello” to “advocate”. We walk you through each step so that you can gain a good understanding of where your company is doing great, and where you can harness the principles of relationship design to drive outperforming value for your company. We do this by providing services that fuel marketing ideation, acceleration and scaling.
Download our Engagement Framework ebook.