Case Study: Following Compliance and Global Marketing Regulations
An opportunity to make or break your brand
Challenge
Microsoft has a vast customer base and markets to over 200 countries worldwide. With all the different marketing legislation around the world, such as GDPR, CAN-SPAM, and Privacy Acts, it becomes immensely difficult staying current with these regulations.
Solution
Solomon created a Quality Workbook template used to QA every marketing material. As the world of enterprise marketing constantly changes with legislation and regulations, this iterative process ensures 100% compliance and perfection.
Outcome
By creating a streamlined repeatable process, nothing is missed. The Quality Workbook ensures all marketing materials comply with legislation and regulations, and the overall process becomes faster and more efficient rather than being burdened with QA.
Businesses can build a positive reputation for reliability and consistency when it ensures a level of consistent quality in its products or services.
Challenge
Large enterprise companies market across the entire world. Microsoft has a vast customer base and markets to over 200 countries worldwide. With all the different marketing legislation around the world, such as GDPR, CAN-SPAM, and Privacy Acts, it becomes immensely difficult staying current with these regulations and making sure your marketing materials are complying. With the extreme complexity involved, you cannot afford to get this wrong.
Solution
Quality assurance (QA) is a way for marketing organizations to ensure emails, web pages, campaigns, and everything else in between is done in high standards. Solomon created a Quality Workbook template used to QA every marketing material. As the world of enterprise marketing constantly changes with legislation and regulations, this iterative process ensures 100% compliance and perfection. By us overseeing the single process, we freed up marketers’ time for work that matters and can help grow their business.
Outcome
By creating a streamlined repeatable process, nothing is missed. The Quality Workbook ensures all marketing materials comply with the different regulations and as new things change or are brought to the surface, the overall process becomes faster and more efficient rather than being burdened with QA. We created a single process which set the standards for everything vs. leaving the process up to individual marketers. This may seem tedious, but the implications are huge and essential to success.
