Case Study: Growing Pains Solved with Marketo
How a growing startup leveled up their MarTech stack
Challenge
A growing startup had outgrown their current MarTech and needed to scale engagement marketing efforts to take advantage of expanding business opportunities. Solomon engaged to implement Marketo and initiate best practices to scale marketing operations.
Solution
Our team implemented a scalable Marketo instance, built to meet their needs as business continued to grow. With an interest in enabling their team for long term success with new MarTech capabilities, we provided thorough training to their marketing operations team.
Outcome
We delivered a Marketo instance set up with segmentation, lead scoring, templates for landing pages and emails, and nurture streams. Equipped with a fully configured Marketo instance, coupled with processes and best practices, the client was able to reach more people and deliver marketing perfection for customers.
MarTech is extremely important. So important, that 70% of marketing teams have a dedicated role to marketing technology.
– Liquid State
Challenge
Apptentive was rapidly outgrowing their CRM platform and needed help transitioning to Marketo. Often when transitioning to a completely new platform, there is a considerable amount of trial and error that comes with it, something a rapidly growing startup couldn’t afford to spend resources on. Solomon engaged to implement Marketo and initiate best practices to scale marketing operations.
Solution
Solomon leveraged a deep understanding of Marketo as well as the team’s experience working in a variety of Marketo instances of different sizes and complexities. We were able to customize an instance configuration, including program and asset templates that worked best for Apptentive’s current and future needs. Once implemented, the Apptentive team was thoroughly trained on their new instance with best practice’s and how-to’s by experienced industry experts.
Outcome
We delivered a Marketo instance set up with segmentation, lead scoring, templates for landing pages and emails, and nurture streams. By reducing the trial and error of setting up a new instance, Apptentive was given a leg up with a fully customized and scalable Marketo instance, designed and implemented by experts. The long term success of the Apptentive marketing team was supported with a well thought out, industry-proven architecture designed to grow alongside the company.
