Case Study: Driving revenue impacting solutions in Microsoft’s marketing organization
Establishing a culture focused on rapid experimentation
Opportunity
Even in a global enterprise, resources are constrained. To deliver outstanding results, the marketing organization at Microsoft had to determine where and how to make the most impactful technology investments.
Solution
Our MarTech Ideate team instituted process and structure to increase the frequency of learning in the marketing organization. Our framework quickly validated which ideas would move the needle the furthest, the fastest.
Outcome
Solomon’s developers turned ideas into quick sprint MVP’s, that dramatically impacted a number of strategic KPIs while vastly reducing time to market. Our team launched 10 new solutions, driving dramatic increases in capabilities and efficiencies.
Where and how should a global marketing organization make the most impactful technology investments?
Opportunity
Enterprises typically have no shortage of ideas to innovate and optimize within the organization. The challenge is identifying investments that move the needle the furthest, the fastest for the lowest cost and effort. For the marketing organization at Microsoft, there was an opportunity to rapidly test new MarTech capabilities to identify revenue impacting solutions.
Solution
Solomon’s MarTech Ideate team instituted a process and structure to rapidly increase the frequency of learning for the client. Our rapid innovation framework quickly validated which ideas were going to have the highest impact. Beyond just strategic planning, Solomon’s MarTech developers turned ideas into quick sprint MVP’s, building solutions that dramatically impacted global marketing efforts across a number of strategic KPIs.
Outcome
Our team established a culture focused on experimentation within marketing. This helped promote data-driven decisions to identify the most impactful MarTech investments. We launched 10 new solutions which established new capabilities and efficiencies, ultimately driving revenue for the organization.
