Case Study: Using Marketo to Scale Personalized Communication
A challenge best solved with a carefully crafted marketing automation strategy
Challenge
As a growing PR firm, Nyhus was having difficulty scaling its highly personalized communication strategy as a result of decentralized customer data. They were looking to establish systems that equipped them with a source of truth for all customer data.
Solution
The team leveraged Solomon’s marketing technology expertise to develop a scalable customer-first marketing strategy enabled by a Marketo and SFDC implementation. Solomon delivered a custom implementation to meet the client’s specific needs.
Outcome
The Nyhus marketing team was not only equipped with the best fitting marketing technology but was properly trained in best practices in order to ensure use of the tools and long term success.
