Case Study: Auditing Marketo for Gaps and Opportunities
Evaluating current state of technology to inform investment decisions and direction for marketing strategy
Challenge
Tune was looking to make a strategic platform investment that could drive marketing success and a productive return on investment (ROI). However, first, they needed a better understanding of the current marketing technology stack in order to make an informed decision on how to move forward with their marketing strategy.
Solution
Our team recommended a full Marketo audit to document and notate both what was working and what wasn’t, allowing Tune to see how the system is set up, working, and configured. Our Marketo experts produced an audit which demonstrated aspects of their system set up and processes impacting both their overall business and marketing efforts.
Outcome
Upon completion and evaluation of the Marketo instance, our team provided a summary report, campaign analysis summary, and scorecards. Recommendations and next steps were given – prioritization and plan for best results, both short-term and long-term, including any underutilized or non-utilized functionality.
