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CareerMarketing AutomationMCE Study & Prep (Adobe Certified Expert – Marketo Engage Business Practitioner)

Marketo Certified Expert Study Guide Part 1: Lead Management

By March 6, 2018April 15th, 2021No Comments

MCE progress bar: 20%

This study guide is meant to help someone prepare for the Marketo Certified Expert (Adobe Certified Expert – Marketo Engage Business Practitioner) exam. There are many ways to study for this exam, but making sure you understand every high-level topic is critical for passing.

The exam is scenario-based, and the exact questions asked are randomized. You may note that some of the answers are pretty easy, and this study guide does not cover absolutely everything. Its purpose is to lower the amount of study time it takes to pass, while cutting directly to the source for some of the tougher, more granular answers.

Now, let’s jump into our first topic.

Lead Management

This is done using a smart campaign.

Within the list of available flow steps, there is a filter called “Change Score.”

Use =0 to set a lead’s score to 0.




Solomon Solution

At Solomon, we believe every lead, contact, and opportunity is more than a transaction – they’re relationships that need to be nurtured far beyond a single campaign or transaction. We are an engagement design firm that focuses upon the real motivators for strong customer engagement and we deliver actionable solutions and company-wide marketing strategies. Solomon Solution uses innovative products and expert consulting services to transform your customer engagement journey – from initial spark to advocacy.

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