Case Study: Ensuring Success by Aligning MarTech to Strategy
Delivering multi-channel personalized customer-first marketing
“After going through the Relationship Framework Assessment, Swift was able to align marketing automation and relationship building, thus maximizing our ROI.” – Meagan Vinson, Global Marketing Manager
Challenge
The landscape and urban design firm, Swift, had a goal to to reach customers more efficiently and improve marketing results. Their marketing team turned to Solomon Solution to develop a multi-channel and personalized marketing strategy enabled by marketing technology.
Solution
Solomon Solution’s unique blend of technology expertise and customer-centric marketing enabled us to serve the client’s needs. Our team facilitated the creation of a relationship marketing strategy and helped them define marketing automation initiatives to align the corporate strategy.
Outcome
Implementing Marketo, including custom templates and a data-driven lead scoring mode, drastically enhanced the capabilities of Swift’s marketing team to drive revenue impacting results. Coupled with a strong strategy and processes in place, marketing automation allowed them to reach more people effectively.
