MapleIQ
Experience the Power of Personalized Marketing.
Enable real-time personalization with dynamically updated webpage content based on user behavior or attributes. Differentiate your online experience and user engagement with MapleIQ.
The benefits and limitations of personalized marketing
Marketing has evolved well into the age of personalized experiences. Targeted ads, dynamic web content, and account-based marketing enable personalized experiences that drive real results. It’s effective, and with an entire ecosystem of companies analyzing every decision people make online, there’s too much opportunity to ignore.
However, personalized marketing isn’t without its issues. Despite personalization’s effectiveness, many consumers are turned off by the “creepiness factor.” Ipsos conducted a 2015 survey about the use of personal data for marketing tactics. Based on the results, Chris Babel, CEO of TRUSTe said, “Our research shows that the majority of Americans (68 percent) are still uneasy about having their online activity tracked for use in targeted ads, mainly because they feel like they have limited control.”
Choose-your-own adventure approach to webpages
- Give people the chance to self-select information to share
- Make it obvious where personal data is coming from
- Let people feel like they’re in control of their information
MapleIQ is an all-in-one landing page system that enables viewers to select their own journey, curated by you. It’s similar to a choose-your-own-adventure story. You start off with a bit of content and give people a choice to identify who they are or what they’re interested in. You give them a bit more content tailored to their choice and then another set of choices. Each decision takes only a second or two and is rewarded with new content, keeping people engaged and on the page longer. Analytics suggest that this method extends the 5-10 seconds you have to capture a user’s interest to nearly a minute.
How it works
MapleIQ content is fully integrated with webpages. All of the choices exist in web crawler-friendly code and then hidden with scripts that load before the page finishes rendering. This means every permutation of the page is readable by SEO web crawlers, and viewers get a satisfying experience without delayed loading or disruptive content updating.
We built the MapleIQ system to integrate with your marketing automation and CRM systems The information collected as a person steps through the choose-your-own adventure experience provides you valuable information to personalize future communications— all through a method that put the control in the user’s hands without creepiness and without the technology pitfalls.
Features/Benefits
Fully integrates with webpages to create a seamless user experience
Provides a rapidly personalized webpage experience as users make simple choices
Enables users to change their choices to update the experience
Does not rely on reverse-IP or cookies to ensure users received the customized experience
Integrates with popular marketing automation programs and CRM systems to enable customer behavior insights
Information captured from user choices can be used to personalize future communications
Experience the Power of Personalized Marketing.
Enable real-time personalization with dynamically update webpage content based on user behavior or attributes. Differentiate your online experience and user engagement with MapleIQ.
