We’re Hiring Demand Generation Consultants

My most important role at Solomon is searching for the brightest consultants and experts to join the team. When I started Solomon in 2008, I wanted to work with the smartest, most creative, hardest working marketers in the industry. It brings so much inspiration to me, as that vision has been realized, and I get to enjoy it every workday. Together, our team has delivered amazing success for our diverse portfolio of clients; from start-ups to global enterprises. The team continually drives innovation within MarTech, all in the name of delivering customer-centric marketing that results in amazing revenue growth for our clients. The Solomon team is comprised of Industry Leaders, Senior Consultants, Analysts, and most recently the addition of a talented development team. As we continue to question the status quo – we’ve developing our own products to fill experiential gaps within the customer-centric MarTech journey. I’ve never been so excited about our future together at Solomon.

July 14, 2017

Marketo Certified Expert Study Guide Part 5: Program Fundamentals

Part 4: Implementation & Operations Up Next: Pass the Exam MCE progress bar: 100% Program Fundamentals MCE Study guide topics Congratulations, you made it to the last section Welcome to the final MCE study guide page. You have made it this far and you only have one more large section to go. The Program Fundamentals portion of this exam is demanding. It is important to understand all the program fundamentals that are outlined here but also the information that lives in the Marketo documentation. This topic list comes from internal research as well as direct from Marketo. It is best to use this in congruence with all the other resources when preparing for the MCE exam. Review the A/B testing functionality in the email program, including the dashboard, and know the steps to set up a subject line test Create the email program within the desired location of Marketo. Once

April 25, 2018

Marketo Certified Expert Study Guide Part 4: Implementation & Operations

Part 3: Targeting & Personalization Part 5: Program Fundamentals MCE progress bar: 80% Marketo offers a plethora of tools for marketers to use, and it is important to understand all of them. Implementation and Operations is one of the largest categories on the Marketo Certified Expert exam. That’s why we are going to do a deep-dive into it here. The topics are going to range from admin functions down to local program-level execution. Keep in mind that studying the documentation Marketo provides is still a great idea. Use this study guide as a tool for when you need to learn the more granular details. Implementation & Operations Understand operational emails versus promotional emails Operational emails are transactional and do not require an unsubscribe link. Operational emails are emails that are explicitly solicited in response to a requested service. Some examples of operational emails include: an order confirmation email, a webinar

April 24, 2018

Marketo Certified Expert Study Guide Part 3: Targeting & Personalization

Part 2: Analytics & Reporting Part 4: Implementation & Operations MCE progress bar: 60% Marketo has a powerful set of targeting and personalization tools that can help standardize processes and make critical alignment attainable for every campaign you launch. Targeting and personalization consists of: Tokens Segments Dynamic Content Script tokens Lead tokens And many more features with countless ways to standardize your Marketo instance Targeting & Personalization Understand how inherited tokens work Tokens are hierarchical. Inherited tokens reside in a parent folder or program. Programs and folders existing within the parent folder or program inherit all the tokens of their parent. When looking at the Tokens tab of a program or folder, inherited tokens are located underneath a separate “Inherited Tokens” heading. You can overwrite tokens inherited from a parent program/folder at the child program/folder level. Like inherited tokens, overwritten tokens are located underneath a separate “Overwritten Tokens” heading in

April 23, 2018

Marketo Certified Expert Study Guide Part 2: Analytics & Reporting

Part 1: Lead Management Part 3: Targeting & Personalization MCE progress bar: 40% In this section of Solomon’s study guide to the Marketo Certified Expert exam, we look at the available analytics and reporting in Marketo. The key takeaway when looking through this section is to know what each report can be used for. The standard reports available in Marketo are as follows: Campaign Activity Report Campaign Email Performance Report Company Web Activity Report People Performance Report/ Lead Performance Report People by Status Report People by Revenue Stage Report Landing Page Performance Program Performance Social Influence Engagement Stream Performance Report Report type Overview Web Page Activity Report Email Link Performance Analytics & Reporting Know how custom columns work in a report Custom columns is a special filter available in the Setup tab for specific reports. It enables a user to filter by an additional column. The reports are: Lead performance

March 16, 2018

Marketo Certified Expert Study Guide Part 1: Lead Management

Overview: MCE Study Guide Part 2: Analytics & Reporting MCE progress bar: 20% This study guide is meant to help someone prepare for the Marketo Certified Expert exam. There are many ways to study for this exam, but making sure you understand every high-level topic is critical for passing. The exam is scenario-based, and the exact questions asked are randomized. You may note that some of the answers are pretty easy, and this study guide does not cover absolutely everything. Its purpose is to lower the amount of study time it takes to pass, while cutting directly to the source for some of the tougher, more granular answers. Now, let’s jump into our first topic. Lead Management Understand approaches to resetting the score of a lead This is done using a smart campaign. Within the list of available flow steps, there is a filter called “Change Score.” Use =0 to

March 6, 2018

Master Marketo with the Marketo Certified Expert Study Guide

Looking to level up your studies for the Marketo Certified Expert (MCE) exam? Or, are you just interested in marketing automation and want to see inside the world of Marketo? Either way, we’re here to help. Welcome to the Marketo Certified Expert study guide by Solomon Solution. Why You Should Access Our MCE Study Guide As you’ve probably realized by now, getting hands-on training or guidance for any marketing automation platform can be expensive and difficult. Marketo is no different. Just getting access to Marketo is a hurdle. Then there’s the MCE exam, which is a challenge in and of itself. It carries its own cost and requires in-depth knowledge of specific scenarios. This creates a substantial barrier for those trying to enter the marketing automation industry and master Marketo, much less acquire the certification necessary to qualify for some of the best positions. Solomon Solution’s Marketo Certified Expert study

We’re looking for a Senior MarTech Developer

My most important role at Solomon is searching for the brightest consultants and experts to join the team. When I started Solomon in 2008, I wanted to work with the smartest, most creative, hardest working marketers in the industry. It brings so much inspiration to me as that vision has been realized into a reality I to get to enjoy every workday. Together, our team has delivered amazing success for our diverse portfolio of clients; from start-ups to global enterprises. The team continually drives innovation within MarTech, all in the name of delivering customer centric marketing that results in amazing revenue growth for our clients. The Solomon team is comprised of Industry Leaders, Senior Consultants, Analysts, and most recently the addition of a talented development team. As we continue to question the status quo – we’ve developed our own products to fill experiential gaps within the customer centric MarTech journey. I’ve never been so excited about our future

November 22, 2017

We’re Hiring a Sales Director

November 18, 2017

We’re Hiring Digital Marketing Specialists

October 1, 2017

What You Don’t Know about the Marketo Certified Expert Exam (Could Hurt Your Chances)

The latest evolution in the Marketo certified expert exam weeds out those who aren’t really experts in the tool. As opposed to previous versions of the exam, studying goes beyond rote memorization. It looks for real comprehension of the tool. Don’t get us wrong—memorizing is a big part of it. However, we are going to address some pitfalls and tricky spots we think could help you pass the exam the first time. Know Naming Conventions The difference between “Send Alert” and “Send Email” is a great example of naming conventions. Alerts are sent to the lead owner (sales) while emails are sent to the lead. The exam will test your knowledge by providing scenarios where you are given certain directions from your “marketing manager.” The given task could include letting the sales team know that a lead has filled out a form. The exam is primarily made up of multiple

August 11, 2017

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