We’re Hiring Demand Generation Consultants

My most important role at Solomon is searching for the brightest consultants and experts to join the team. When I started Solomon in 2008, I wanted to work with the smartest, most creative, hardest working marketers in the industry. It brings so much inspiration to me, as that vision has been realized, and I get to enjoy it every workday. Together, our team has delivered amazing success for our diverse portfolio of clients; from start-ups to global enterprises. The team continually drives innovation within MarTech, all in the name of delivering customer-centric marketing that results in amazing revenue growth for our clients. The Solomon team is comprised of Industry Leaders, Senior Consultants, Analysts, and most recently the addition of a talented development team. As we continue to question the status quo – we’ve developing our own products to fill experiential gaps within the customer-centric MarTech journey. I’ve never been so excited about our future together at Solomon.

July 14, 2017

We’re looking for a Senior MarTech Developer

My most important role at Solomon is searching for the brightest consultants and experts to join the team. When I started Solomon in 2008, I wanted to work with the smartest, most creative, hardest working marketers in the industry. It brings so much inspiration to me as that vision has been realized into a reality I to get to enjoy every workday. Together, our team has delivered amazing success for our diverse portfolio of clients; from start-ups to global enterprises. The team continually drives innovation within MarTech, all in the name of delivering customer centric marketing that results in amazing revenue growth for our clients. The Solomon team is comprised of Industry Leaders, Senior Consultants, Analysts, and most recently the addition of a talented development team. As we continue to question the status quo – we’ve developed our own products to fill experiential gaps within the customer centric MarTech journey. I’ve never been so excited about our future

November 22, 2017

We’re Hiring a Sales Director

November 18, 2017

We’re Hiring Digital Marketing Specialists

October 1, 2017

What You Don’t Know about the Marketo Certified Expert Exam (Could Hurt Your Chances)

The latest evolution in the Marketo certified expert exam weeds out those who aren’t really experts in the tool. As opposed to previous versions of the exam, studying goes beyond rote memorization. It looks for real comprehension of the tool. Don’t get us wrong—memorizing is a big part of it. However, we are going to address some pitfalls and tricky spots we think could help you pass the exam the first time. Know Naming Conventions The difference between “Send Alert” and “Send Email” is a great example of naming conventions. Alerts are sent to the lead owner (sales) while emails are sent to the lead. The exam will test your knowledge by providing scenarios where you are given certain directions from your “marketing manager.” The given task could include letting the sales team know that a lead has filled out a form. The exam is primarily made up of multiple

August 11, 2017

Is Your Marketing Automation System in Need of a Tune Up?

How reliant are you on your marketing automation system (MAS) to keep your marketing and sales engines running? When is the last time you had your MAS assessed by an expert? If you rely heavily on marketing automation or if it’s not generating enough output, it might be time to have an expert service your system. A marketing automation system is an engine made up of component parts, much like a car. Those components need review or servicing on a regular basis to keep everything running at top performance. To make sure your system is in working order, have a marketing automation expert (MAE) perform an assessment. They can give you a list of what needs to be done to get your system operating at peak performance. Don’t have the talent in-house? Reach out, and we can help. Auto-mechanics and car experts check things like fluid levels, brake pads, tire

July 17, 2017

How to Become a Marketo Certified Expert in Six Weeks (with the new Marketo Certification Exam)

A few months ago, Solomon Solution boasted our proven methodology for helping you become a Marketo Certified Expert in as little as six weeks. Shortly thereafter, Marketo completely revised their certification exam and preparation material. Like everyone else, we’re still testing and learning about the new process, but we’d like to share what we’ve found out so far and how we’re gearing for a new method to achieve Marketo Certified Expert status in as little as six weeks. Since the Marketo Certification Exam was first released, it has undergone a few revisions. Those of us who took the test before the first half of 2015 remember how the original was a piece of cake. Then around May of that year, Marketo re-launched their exam to raise the bar and offered a practice exam to help prep for it. The majority of test-takers at the Summit that year were surprised when they

June 15, 2017

APIs: The Marketo tool you probably don’t use enough

As marketers, we sometimes shy away from the technical side of software. It’s easy to dismiss these tools and leave them to the dark caves where the brilliant minds of Software Developers seem to thrive, but that would be a mistake. One such area are the incredible APIs Marketo provides. Let’s tease out exactly what it is, along with why and how we can be utilizing it. What is an API? API is an acronym for Application Program Interface. By definition it is a collection of routines, protocols and tools for software applications. This allows us to extend the use of the main piece of software by providing the appropriate tools for doing so. We aren’t going to dig into those today, because as Marketers, Managers, and general forward thinkers, we are most interested in the big question… How Do I Know if an API Integration with Marketo Can Save

May 23, 2017

Meet Corey Bayless: Demand Generation Developer

Being a great consultant also means working for a great consulting agency. The agency is the backbone of what you represent and work for. “When you find the right team and company, loyalty comes easy, and it breeds a new efficiency in opportunities for our clients.” What Do You Bring to Solomon? I pride myself in being able to solve very complex coding and framework problems for my clients. Additionally, I bring the expert level MCE certification and Marketo development experience and development skills in general. I am fully certified in Bing, Google Analytics, SEM and SEO, and AdWords best practices. I specialize in most front-end stack technologies, and my back end knowledge with C# and SQL is not bad either. Understanding the full picture is very beneficial for solving a wide array of problems that clients experience. My goal is to be a full stack developer able

May 2, 2017

2017 Marketing Nation Summit: Embracing the Engagement Economy

Over the past half week, the Solomon Solutions team attended the 2017 Marketing Nation Summit in San Francisco. We had a great time meeting marketers from across the country, participating in informative sessions focused on the “Engagement Economy”, and even heard from James Cordon of The Late Late Show with James Cordon, Grammy winning artist Queen Latifah, and were treated to a concert from Train. Marketo sure knows how to throw a party! The main reason we were all there was to (1) celebrate with fellow Marketo customers, partners, and users, and (2) to learn from these customers, partners, and users on how they are able to leverage their martech stack in their businesses to engage potential and current clients in the ever growing digital landscape. Below are our key takeaways from each day, as well as thoughts on the overall event and the “Engagement Economy.” Partner Summit: As a

April 28, 2017

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