Strategy

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Customer engagement has become an increasingly important piece of marketing in recent years as consumers have grown to demand (and expect) a great experience from businesses. A solid engagement marketing plan helps improve the quality of your customer’s experience by highlighting each major touch point and ensuring the content is seamless. Customers need marketing campaigns that speak to them as a person, not as a demographic. This can be done by eliminating big blanket statements in email campaigns and creating micro-segments to which we can fine tune the messaging.

Solomon has a team of marketing professionals ready to assist you with creating a great customer engagement strategy, creating the foundation for excellent campaign development and execution.