After the strategy and development have been panned out, the last piece of the puzzle is to execute the campaign. There is a misconception that once the campaign has been developed and designed, the work is complete. This is only half of it. Great campaigns can only be achieved through continuous management and an acute attention to detail. This is done through gathering data and measuring campaign performance, watching the analytics. The question here is “are we hitting our target segment with this campaign and do they like it?” If 90% of the target customer unsubscribes, what do we need to do differently?
Solomon’s brings excellent campaign execution and management consultants to your table. We will collaborate with your marketing team to understand what the objectives are for the campaign and run with them. Running campaigns requires full time work. Don’t have the staff to manage them full time? Hire Solomon.