2017 Marketing Nation Summit: Embracing the Engagement Economy

Over the past half week, the Solomon Solutions team attended the 2017 Marketing Nation Summit in San Francisco. We had a great time meeting marketers from across the country, participating in informative sessions focused on the “Engagement Economy”, and even heard from James Cordon of The Late Late Show with James Cordon, Grammy winning artist Queen Latifah, and were treated to a concert from Train. Marketo sure knows how to throw a party!

The main reason we were all there was to (1) celebrate with fellow Marketo customers, partners, and users,  and (2) to learn from these customers, partners, and users on how they are able to leverage their martech stack in their businesses to engage potential and current clients in the ever growing digital landscape. Below are our key takeaways from each day, as well as thoughts on the overall event and the “Engagement Economy.”

Partner Summit:

As a Marketo Partner, we participated in the Partner Summit on Sunday. The Partner Summit was an intimate day where we were able to hear from the executive team at Marketo, including CEO Steve Lucas, CMO Chandar Pattabhiram and SVP of Business Development Robin Ritenour. They presented a sneak-peak of some upcoming feature launches, product updates and allowed us to ask specific questions to members of the executive team.

 

Key Takeaways from the Partner Summit:

Marketo is focusing on nurturing and growing its relationship with its partners. The executive team noted they have not always prioritized this relationship, and are committed to improving this in the future. As technology changes and the ecosystem expands, partners will continue to be a critical part of the execution path to help ensure customer success.


#MKTGnation Summit

Marketo leaders and presenters focused on one main theme throughout the week, the “Engagement Economy.” Each engagement point we have with customers need to be valuable. It’s the only way to keep their attention.  Marketo CEO Steven Lucas provided us with the “3 Rules of Engagement:”

 

Authenticity was another theme among presenters. When brands are true to their core values and beliefs, customers can relate on a deeper level. During the Keynote on Monday morning, a panel of leading marketers including Tracey Nalewak of The Hakkasan Group spoke to the notion of authenticity and the deep personal relationship that is crucial to win over customers. When a brand provides a sense of value, they will rewarded with loyalty from those customers.

Key Takeaways from #MKTGnation Summit 2017

Marketo is more than an automation technology. It helps reveal key insights about your customers, product and service offerings, and provides tools to meet your customer where they are. Meeting customers where they are can be difficult, but with a targeted content strategy and data-based insights provided by Marketo and their technology partners, there is no reason our businesses can’t succeed in this engagement economy.


Ready to revamp your engagement strategy? We’d love to chat with you! 

Want to learn more about relationship marketing and how to become a force in the engagement economy? Download our Engagement Framework eBook and get to know our philosophy on engagement and building meaningful relationships with customers.